The Software Pulse (11/17/25) - Multi-Product Monetization

Curating Benchmarks, Conferences, and Jobs for Software Operators and Investors

Nov 17, 2025

Happy Monday!

I’m pleased to present The Software Pulse – which I hope either saves you time, or helps you find an opportunity. Follow along to stay updated!

Tidemark 2025 Vertical SaaS Benchmark: What You Need to Know

Multi-Product Strategy Delivers

Companies with multiple products show 60% median ARR growth vs 50% for single-product peers. Multi-product platforms also report:

110% NRR vs 105% for single-product
2x larger TAM ($513M vs $250M median)
10x addressable customer base (80K vs 7.5K logos)

Fintech dominates expansion: 45% of companies expanding beyond their core added fintech as their second product. Payments now attach at 40% median (up from 27% in 2024), with 31% of platforms making it mandatory.

AI Has Arrived. And It’s Being Monetized.

55% have AI products live, another 30% launching by year-end
80% median attach rate on AI features (up from 42% in 2024)
86% are charging for AI
Companies with AI show 61% ARR growth vs 53% without

Speed matters: 36% shipped AI products in under 3 months. OpenAI still powers 51% of implementations (vs. 18% choosing to build in house, and 7% choosing Anthropic)

Control Points Still Win

Fintech and Back Office primary products show the highest retention (112% and 110% NRR). The top starting points remain Practice Management (13%), CRM (8%), and Accounting (5%), all workflow-centric systems where users spend their day.

TLDR: The playbook is maturing.

Win the control point
Expand with fintech + multi-product
Embed AI to accelerate growth and retention.

Upcoming Conferences

Slush 2025
November 19-20, 2025
Helsinki, Finland

6,000+ startups and 3,500 investors with 20,000+ one-on-one meetings
One VC for every two founders
Strong vertical SaaS presence across 50+ sectors including SaaS, healthtech, fintech, AI, gaming, and deeptech

Microsoft Ignite 2025
November 18-21, 2025
San Francisco, California

Microsoft’s flagship conference for IT, digital workplace and developer professionals
Keynotes from Microsoft CEO Satya Nadella and product deep-dives with Microsoft engineers
Ideal for enterprise software vendors

StrictlyVC Palo Alto
December 3, 2025
Palo Alto, California

Intimate evening event featuring insights from leading VCs and builders including Pat Gelsinger and Mina Fahmi
Focus on deep tech venture capital and AI innovation

AWS re:Invent 2025
December 1-5, 2025
Las Vegas, Nevada

AWS’s annual conference spanning multiple venues on the Las Vegas Strip
Five keynotes from AWS CEO Matt Garman and senior executives announcing new products and services
Hundreds of technical and leadership sessions, AWS certification bootcamps, and expansive Expo
Ideal for cloud vendors